So you have a new shiny Udemy course you have just launched and now you are asking yourself what next? I have listed 3 surefire ways to get the Udemy marketing ball rolling and the Udemy revenue flowing. They are all pretty simple and affordable so no excuses here so it’s up to you to take action to make it work. Let’s get started!
Blog Post
Websites have been a powerful business marketing tool for years now and tools like WordPress make it easy and affordable to launch your own website. Udemy instructors can get 25% off hosting with HostGator using code “UdemyInstructor”. It’s what I use for all my personal and business websites including this one because it is both reliable and very affordable.
Writing regular blog post on your WordPress website is a great way to release fresh content and show your expertise off along with sharing information contained in your current Udemy course. Plus fresh content can lay the foundation for a future course. Make sure you create a coupon code specific for your blog post to track redemption.
Email Marketing
Start building a mailing list well before your course comes out and have a launch strategy in place and you’ll have an audience eager to enroll when your course is launched. There are many services out there like MailChimp, SendInBlue or MadMimi that offer free plans. Make sure you have a great free offer often called a lead magnet to make it worth it for someone to subscriber. Here’s an article that will give you some ideas on what you might create and offer for a lead magnet. Think about offering a free PDF with information relevant to your course or even a discount when the course is ready for prime time. I offer discounts on my courses using the “Welcome Mat” from Sumome.com along with their other tools. If you click here you can see how that offer works.
YouTube
YouTube stats:
- YouTube has more than 1 billion users
- Every day people watch hundreds of millions of hours on YouTube and generate billions of views
- The number of hours people are watching on YouTube each month is up 50% year over year
- 300 hours of video are uploaded to YouTube every minute
So why aren’t you sharing video that you have already created on YouTube? Make sure you add a coupon in the video description to drive traffic to your course on Udemy. I suggest you check Fiverr and have someone create a short promo video or give it a shot yourself. Remember there’s even courses on Udemy that show you how to do the stuff I talked about above. Take the time to invest in these courses or this Udemy Marketing Course to learn more so that you can earn more.
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